This isn't so much an essay as a brief word of explanation as to the meaning of our company's slogan (i.e. the title of this article). As such, it doesn't really belong here - but, among the places it could have been put, this was the best choice. Then again, while the thoughts expressed here are meant to apply specifically to our own company, they are also easily portable - so they may have a general applicability after all.
It's almost humorous because neither my partner nor I realised a certain implication of the slogan until after we'd come up with it and made it official. In fact, it was pointed out to us at a family gathering in which, after hearing it, much laughter ensued. I have to admit that there is certainly room for jest in the jibe that our services, as the slogan might be taken to mean, will be "expensive". That certainly wasn't what we'd meant to convey when we thought of it.
The meaning of the slogan, as I see it, is twofold: